QUANTITATIVE RESEARCH

Surveys are about more than calling people to get responses to a questionnaire. How the surveys are structured, how the individual questions are worded, and how the data is analyzed are of paramount importance. Crafting surveys that elicit truly useful information is one of our specialties. Our surveys uncover not only which issues are important, but how best to frame the message so as to change perceptions of the target audience, be they voters, consumers, or the general public.

Our surveys are unique. Anyone can write a survey. We CREATE surveys that you can read. We write surveys that you can use. We don’t ask for “yes” or “no” answers. We don’t ask the simple questions. We don’t look for simple answers.

We are experts at designing surveys that ensure accuracy, relevance and power. We use several data collection techniques including telephone and the internet. We translate our rigorous methodology into workable and meaningful strategies. Our reputation has been built largely on developing customized research that allows you to communicate with your target audience and then get inside their heads and hearts. We don’t simply dump numbers in your lap; we explain them in a way that makes sense.

We use a variety of survey techniques to help get the right answer and give you the best strategic guidance. Here is a sample:

• Prioritization Questions. These questions will require respondents to identify the most effective message from groups of three to four options. This technique will be used to test the impact of specific words; to identify the best approaches to communicating an individual theme; to identify the most important themes for ordering in the position statements; and to identify the most compelling supporting facts and information.

• Intensity Questions. These questions require respondents to rate specific messaging statements based on the degree of their support or agreement. they allow us to test the relative magnitude of opinion about various messaging approaches.

• Impact Questions. These questions present respondents with facts, arguments or information and require respondents to identify whether, and to what extent, the information provided will impact their opinion of your company or issue.