WHAT PEOPLE ARE SAYING

-New York Times (contribution from Frank Luntz)

"It would be hard to name a prominent GOP political operative or member of Congress of the last 20 years who has not been advised by Luntz. He has the ear of politicians and operatives alike. Master of the political message, Luntz's fascination with the use of language has often helped redefine a political debate."

- The Daily Telegraph

"He is also, arguably, one of the most influential people in modern politics, having advised a long list of conservative clients in the United States and around the world."

- The Ottawa Citizen

"The group was assembled by Frank Luntz, whose focus group a few days before the Iowa caucuses in 2004 caught the scent of Howard Dean's impending collapse and Kerry's surge to first place."
- Gannett News

"Frank Luntz, the hot political consultant and wordsmith who wrote the lyrics for the 1994 Republican revolution."

- The New York Times

"Luntz' forte is constructing the phrase that persuades-always a skill in demand in Corporate America."

- Businessweek Magazine On-Line

"A pollster with a penchant for delivering hard truths ... was lambasted by some Republicans for predicting disaster in the mid-term elections. He was right."

- Toby Hardon, The Daily Telegraph

"A shrewd professional questioning in focus groups, Frank Luntz determined that what working mothers need most is more time in their lives."
-Molly Ivens

"Frank Luntz' ability to divine the public mood appears to have magical elements."
-Irish Times

“Long regarded to be one of the GOP’s most effective message strategists, Frank Luntz is-to say the least-the bane of the Democrats’ existence.
-Senate Majority Leader Bill Frist

“Nobody does Republican words better than political adviser Frank Luntz. Heck, he’s written the book on words.”
-U.S. News & World Report

“Frank Luntz, whose client list has included Newt Gingrich and Rudy Guiliani, flew to Israel to coach Ehud Olmert for the prime minister’s speech before a joint meeting of Congress. The lessons appeared to pay off—Olmert’s 30-minute address drew 16 standing ovations. He told Jewish leaders at a meeting later that Luntz deserved credit.
- Newsweek Magazine

"Democrats spoke with awe of the Republicans' ability to spin phrases such as " compassionate conservatism," "Clear Skies," " the culture of life" and "the ownership society." The media made a linguistics Svengali out of GOP wordsmith Frank Luntz, who was credited with getting the Republicans to adopt phrases such as "opportunity scholarships" for vouchers and "climate change" for global warning. Wherever you went, Democrats were talking about the importance of "framing" and "remessaging."
-Los Angeles Times

“GOP strategist Frank Luntz has played the English language like Itzhak Perlman playing his Strad.”
-Dr. Ernest Partridge, Author, Conscience of a Progressive

“A very select few get to use people like Frank Luntz, who combine audience feedback, speech writing, and the extra element - a research technique.”
- The New Yorker

"The nation's leading provider of market research."
-Seattle Times

“Luntz does have a special expertise, one that happens to be in demand these days.”
- The New York Times Magazine

“His methodology has always been outstanding. He thinks outside the Washington box and brings a fresh, new perspective to issues.” -Andy Sieg, Vice President, Merrill Lynch

“Luntz’s political savvy and his connections have impressed the corporate world, too. We wanted someone who understood the language of competition and deregulation.”
- Leslie Dach, General Manager, Edelmen Worldwide

“Luntz has a special understanding of the writhing, petulant beast that is the American public… he sees the way the beast responds to political messages.”
- The Weekly Standard

“No one has been more successful at the rhetoric of political seduction than Frank Luntz. He's a magician with a gift for the politics of words and what words best connect with the hearts and minds of the public, especially voters. When others talk, it's often Frank Luntz speaking.”
- Bill Moyers, “NOW,” PBS

“Luntz seems to have emerged as the most sought after survey researcher, both because of the accuracy of his surveys and the intensity of his personal commitment.”
- The Washington Insider

“Most importantly, he has a lot of satisfied customers.”
National Association of Manufacturers

"Frank Luntz, the renowned political message-master, is given much credit for persuading Republicans to substitute 'death tax' for inheritance tax and for the Bush administration's billing its timber industry-friendly proposal as 'the healthy forests' initiative."
-CNN.com

"Nobody knows the power of words better than Frank Luntz."
-Montel Williams

"One of the world's most honored pollsters."
-Dennis Praeger, National Radio Talk Show Host

“Luntz's memo is a powerful political document, and the White House took his advice to heart ...Indeed, what's most striking about Bush's Apr. 27 speech is how closely it follows the script written by Luntz earlier this year.”
-Businessweek

"Frank Luntz, whose client list has included Newt Gingrich and Rudy Giuliani, flew to Israel to coach Ehud Olmert for the prime minister's speech before a joint meeting of Congress. The lessons appeared to pay off--Olmert's 30-minute address drew 16 standing ovations. He told Jewish leaders at a meeting later that Luntz deserved credit.”
-Newsweek