Corporate Communications, Positioning, and Brand Strategy

We know how to generate a brand connection.  A company is defined by its image, its brand—which is a fancy way of saying the emotional connection felt by customers and stakeholders.  We know how to deconstruct and evaluate that connection, study it, and tell you how to make it stronger.  There’s nothing more important than fully understanding the brand if you hope to maximize its strengths and minimize its weaknesses.

Our focus is on language.  Luntz, Maslansky has an extensive background in developing brand messages that quite literally transform the people’s opinions.  In today’s sound bite society, the right words and phrases matter more than ever.  Years of survey and Instant Response research have taught us how to translate the words of average Americans into big-time dollars and brand equity for more than a dozen Fortune 100 companies and more than two dozen Fortune 500 companies.  From health care to the automotive industry to telecommunications, and from mortgages to beer to interactive advertising, Luntz, Maslansky has worked with many of the world’s largest brands to help them communicate to new audiences or reposition their brands to meet competitive challenges. We not only gave our clients the exact language, but we helped them identify the right channels, the right spokespeople, and the right execution to make the message most effective