Issue Advocacy

We get your issue to the forefront – or the back burner.  It’s easy for large issues to be ignored by the media and for small ones to be blown completely out of proportion.  The amount of media coverage and public and political support for any issue is directly related to how it is framed.  We use quantitative and qualitative research to distill the most important components of the issue and to determine how to frame it in the media so that it receives the right amount of attention.

Our focus is on language.  We believe that every word you use matters.  Luntz, Maslansky is known across the nation for how we reframe issues.  From changing the “estate tax” to the “death tax,” “tax cuts” to “tax relief,” “global warming” to “climate change” – time after time we have succeeded in changing the course of the debate.  By focusing on how to communicate your message, Luntz, Maslansky helps you reframe the issue using your side’s words and messages.

Our unique research methodology allows us to precisely gauge public opinion and develop the most effective approach and language to take control of the issue.  We know how to change hearts and minds and motivate people to act.