Jury Messaging

We are not like traditional jury consultants.  We believe that jury trials are won or lost one argument or fact at a time.  We believe that the side that most clearly and effectively defines the legal issues can win even when the facts are not in their favor.  Our research focuses on individual themes, arguments, facts – and even words and phrases – that are most likely to have an impact on a jury.  By isolating these key elements, ranking them and developing the most effective lexicon for a trial, we help you assemble not only a compelling case but an effective presentation that a jury will be predisposed to take to heart.

Our focus is on language.  We do not do mock trials.  We believe that if you wait until the end to hear a jury’s reactions, you miss the nuances and subtle reactions to specific arguments and words that can literally make or break your case.   We get feedback from juries at every step in the case presentation—as it is happening.  We can identify when a single word or theme tips the jury against you and what you can and should say to earn their trust. 

Our approach is strategic.   We specialize in taking complex cases and presenting them to juries in language that they can understand, relate to, and sympathize with.  Using our proprietary methodology, which includes using Instant Response technology and prioritization polling to find the “words that work,” we can tell you what aspect of each side’s case works best.  And unlike other research firms, we can tell you why.   At the end of our research process we provide clients with more than a regurgitation of the opinions voiced in our sessions.  Instead we offer specific recommendations for presenting your case – from which arguments to stress to which concepts, words and phrases are critical to win your case.  Put simply, our analyses provide a communications roadmap for success.