Product Development

We know consumers.  Luntz, Maslansky starts with the basic principle that successful products start with the consumer.  With our unique research methodology and acute understanding of marketing and communications, we have the ability to listen to, and understand, consumers better than anyone.

We have the experience you need.  We have worked with a wide variety of industries, from healthcare to casinos, from financial services to packaged goods, in order to shape new products that are cutting edge and enormously successful.  We have helped many of the largest consumer companies, from NBC to American Express, launch new products and redefine old ones.  We will show you exactly what features, prices, and packaging will appeal to your consumers – and which attributes will help you stand out from the competition.

But we don’t just tell you what to create; we show you how to sell it, by testing marketing and communications strategies and identifying those that move your target consumer audience.